Driveway Tyres

Logo

Our objective was to create a striking and dynamic identity that would be used on multiple applications. It's look and feel had to indicate efficiency, convenience and trustworthiness.

The type was carefully created to give the sense of urgency and the three stripes coming off the D gives the logo energy making it look effective wherever it's seen.

Postcard

We created a simple inspection report card that would be filled out by a member of Driveway Tyres, following a free inspection of someone’s vehicle. The idea was to inform the potential customer of the condition of their tyres and for them then to decide how to proceed. It has been designed with all the right call to actions making it easy for people to make contact.

Advert

Driveway Tyres asked us to create an advert that they could use in various publications. They required two versions, one with a voucher to promote a special offer and the other highlighting all the USPs. Both adverts contained all the same call to actions and images that best promote the business.

Petrol Pump Graphic

The design required very little information, it was all about being bold and engaging to best promote the available offer. We used all the right call to actions to persuade potential customers to make an inquiry.

Livery

It was very important for the vehicle graphics to be engaging and legible so they're easily seen in transit. By using the logo as large as possible, it naturally became the main call to action. The large, oversized D graphic was intended to suggest speed and the telephone number was red to stand out from the rest of the design. It was also important that all other services were displayed large on the vehicle too.